Our ability to pay attention is limited. Every day, more screens, notifications, and demands compete for it, making it harder to focus.
Instead of adding another screen to your life, we developed a screen-free tool to help you take your attention back.
Designed by a psychologist, Focus Frame helps you interrupt distractions and reset your focus in about 60 seconds.
Watch the brief video to learn more.
Meet the
Focus Frame
Meet the
Focus Frame
Our ability to pay attention is limited. Every day, more screens, notifications, and demands compete for it, making it harder to focus.
Instead of adding another app to your life, we developed a tool to help you take your attention back.
Psychologist-designed. Screen-free. 60 seconds. That’s it.
Watch the brief video to learn more.
How It Works
Focus Frame is a handheld acrylic frame with a slot for practice cards that help you interrupt distractions and strengthen your focus. The entire practice takes about 60 seconds.
Step 1: Pick a Card
Choose a card that fits the challenge you're facing today, then place the frame somewhere you'll see it throughout the day.
Step 2: Shake the Frame
When you feel distracted, overwhelmed, or simply want to practice, shake the frame until it's filled with swirling glitter.
Step 3: Take a minute
Follow the card prompt as the glitter settles in about a minute.
START HERE
Everything you need to get started
The Focus Frame Intro Set
$25
The simplest way to get started with Focus Frame.
WHAT’S INCLUDED
- One Focus Frame
- The intro deck (36 cards) that addresses everyday challenges, such as stress, overwhelm, procrastination, and self-doubt.
- A carrying bag
- Access to additional explanations and resources through the online Companion
"This is one of the few wellness products that has been helpful and I’ve actually kept using."- customer
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02
Designed to work with attention, not against it.
01
Most people already know what would help them. The challenge is consistently
remembering and applying those skills. Here is how the Focus Frame may help you build a better habit.
01
Reminds
The best reminder is the one you actually see. That's why Focus Frame is designed to stay in plain sight.
Every time you notice it, you have another opportunity to pause, practice, or interrupt autopilot before it takes over.
02
A minute is enough opportunity for change. Watching the glitter settle creates a simple 60-second pause. Focusing on a single object can interrupt automatic responding and help your nervous system begin to settle.
Resets
Redirects
A lot of us already have the habit of picking something up and looking at it when we feel stressed, uncomfortable, or bored. To create a new habit, it's often easier to build on one you already have.
Focus Frame is designed to mirror the familiar "grab-and-stare" habit people have with their phones. Because the physical action is similar, reaching for the frame can become an easier substitute for reaching for a screen. Over time, it may help interrupt automatic distraction and make it easier to pause and refocus.
03
03
A different response
STARTING EARLIER
Kids are growing up in a distracted world.
Screens are part of growing up today. Kids are getting phones and tablets at younger ages, and many are learning that when they feel bored, stressed, frustrated, or uncomfortable, the next step is to reach for a screen.
Our idea starts with a simple question:
What if kids developed the "grab-and-stare" habit with Focus Frame before they developed it with a screen?
Every time they reached for the frame, they'd be practicing the kinds of life skills we hope they'll use for years to come. They'd be learning skills, such as how to slow down, to better tolerate uncomfortable feelings, and refocus their attention.
Screens aren't going away, and that's not the goal. We simply think that if kids can build this habit early, they're more likely to have another response to draw on before reaching for a screen becomes automatic.
Focus For Everyday Life
Focus Frame isn't just for meditation or moments of crisis. It's designed for everyday life.
The best time to practice isn't when life is perfect. It's while you're living it.
REAL-WORLD USE
Focus Frame in Practice
Focus Frame is currently being used in schools, university counseling centers, psychiatric and psychotherapy practices, and on retreats.
Hi Andrew!
I just wanted to pass along some feedback: We have placed a focus frame in our waiting room and in each counseling room. Our clinicians have noticed that some of our students who have come for walk-in/crisis appointments have been bringing the focus frame from the waiting room into the counseling room (not knowing there would be another one in the room). So clearly, it is a hit! I am particularly pleased to know it is our clients in more acute distress that are gravitating toward them.
- Clinical Director of a University
Choose Your Deck
Each deck pairs with the Focus Frame and offers a different set of brief practices. Some help with focus, stress, or emotional skills. Others serve as reminders for how you want to respond throughout the day.
THE FOUNDER
Dr. Andrew Goldberg
Growing up, I had a great childhood...except for when I was in school.
That felt like a prison.
I was not okay sitting still at a desk and being talked at all day.
The phrases I heard most were “sit still” and “be quiet.” Because I couldn’t do either, they were usually followed by, “get out!”
"Between school drop-offs and emails, my mind is usually a chaotic mess. Shaking the frame gives me that physical 'click' to stop and breathe. I feel so much calmer."
Sarah L.
Busy parent
Testimonials
Voices from our community.
"Studying for finals was impossible with my phone next to me. Replacing the 'check-Instagram' impulse with the glitter frame helped me stay focused for hours instead of minutes."
Marcus T.
College student
“The Focus Frame helps my neurodiverse pre-teen and me slow down, regulate our emotions, and connect more effectively. It’s been a huge source of support in today’s fast-paced, overstimulating world.”
Reina Remigo, Ph.D.
Clinical Psychologist